Advertising
TV Japan as advertising media
TV JAPAN viewers have been increasing steadily since the broadcast launch in 1991.
>>To the house holders
TV JAPAN is the only around-the-clock (24 hr / 7 days schedule) Japanese language broadcasting service in the United States and Canada. This premium pay network is delivered directly to viewers' homes by the Dish Network satellite system and affiliated cable system. With over 70,000 subscribers -many of whom are influential decision makers in business-, advertising through TV JAPAN is a highly effective approach to reaching the Japanese and Japanese-American consumer market.
Viewer Profile
>>To the hotels
TV JAPAN is carried by 300 hotels throughout the United States (over 135,000 guest rooms). Business travelers, individuals and family tourists can enjoy the TV JAPAN programs in their rooms. TV JAPAN is a highly effective medium for promoting Corporations and Products.
Medium guide
Television
TV JAPAN offers two types of TV commercial advertising: 1.) Spots advertising, which will run 30 second commercials prior to and following the program, and 2.) Program Sponsorship, which will run 15 second voice-over narrations and 30 second commercials prior to and following the program. TV JAPAN is the ideal medium for advertising corporation, products, and services. Please contact the Advertising Sales Department for further information.
Program Guide (PG)
Our monthly TV JAPAN program guide is kept handy and used frequently by our viewers to check the program schedules. Mailed to each subscriber directly, PG provides an excellent opportunity for repeated exposure of an ad to a significant number of households. PG is an extremely effective marketing tool targeted toward Japanese and Japanese-American people.
Specs for Program Guide
| Date of issue | Monthly |  |
|---|---|---|
| Issue form | Full-color letter size 16 pages | |
| Circulation | 63,000/month | |
| Ads size | Full Page (4C) 7 1/4” X 9 3/4” 1/2 Page (4C) 7 1/4” X 4 3/4” 1/4 Page (4C) 3 1/2” X 4 3/4” |
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Please contact advertising sales department for further information.
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HTML Newsletter
TV Japan’s Electronic Newsletter comprised of weekly text and monthly HTML letters are distributed to 16,000 registered subscribers to inform them of program highlights, schedule modification, etc. Electronic Newsletter is an effective Online Marketing Tool targeted toward Japanese and Japanese-American people. Please contact the Advertising Sales Department for further information.
Specs for Email Newsletter
| Type of Banner |  |
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|---|---|---|---|
| Ad size | 234 x 60 px ※(1) | 120 x 60 px※(2) | |
| Ad location | Email Newsletter upper section/lower section | Email Newsletter lower section | |
| Banner specifications | |||
| Format | GIF file (animation allowed) | ||
| File size | under 100 KB | ||
| Resolution | 72 dpi | ||
| Number of colors | 256 colors | ||
Website Banner
It is our pleasure to announce that our renewed website offers opportunities for Banner Advertisements. This is an excellent online marketing approach to reaching Japanese and Japanese-American people in the US. Please contact the Advertising Sales Department for further information.
Specs for Website Banner
| Type of Banner |  |
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|---|---|---|---|---|
| Ad size | 468 x 60 px ※(A) |
234 x 60 px ※(B) |
120 x 60 px ※(C) |
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| Ad location | Website Upper section |
Website Upper section |
Website within Top Page |
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| Banner specifications | ||||
| File format/size | Flash under 50KB GIF under 50KB |
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| Loop |
Infinite loop allowed | |||
| Exposure method |
Rotation up to 3 companies | |||
| Resolution | 72 dpi | |||
| Number of colors | 256 colors | |||